A Benz passing by.
How many times have you been on the freeway and had someone fly by you at 100 mph then end up two cars ahead of you at the off ramp? Well, when you have a car that its brand name was Mercedes, you never let somebody just flip over your precious luxury car like that. By its brand name, you’ll make people dumbfound at you. Not just by the price of the said car but its logo trade mark up  on the front side will outstand the most.  So buy Mercedes so as not to leave you behind the trend to glory.
The newly created automobile company, Mercedes-Benz also needed a new image symbolizing its enterprise union. The iconic three-pointed star is pervasive and unmistakably recognized around the world. But its design has evolved in many ways since the two companies merged in 1926. One early logo was trademarked in the United States on Friday, 16 August 1929. An application was filed for Mercedes-Benz by Daimler-Benz Aktiengesellschaft of Berlin, Germany with the USPTO. Their application was filed in the primary class of non-metallic building materials and provide a description that included, “automotive vehicles, as follows: passenger cars and freight trucks; parts of and accessories to said vehicles…”
The drawing design Mercedes-Benz logo is a registered trademark at the USPTO, and owned by Daimler AG
The design of the Mercedes-Benz signature logo was described by the USPTO with three aspects, 1) Stars with three points (Celestial bodies, natural phenomena, Geographical maps — Stars, comets), 2) Garlands, wreaths, bands, borders or frames made of plants (Plants — Decorations made of plants), and 3) Circular or elliptical seals (Heraldry, flags, crowns, crosses, arrows, and symbols — Seals).
The Master of Controls.
Daimler-Benz elaborates on their use of the new logo and its representations in their 1928 application. Based upon their description, it appears they combined design elements from each automobile company to create a new logo reflecting each company’s legacy. They stated that the trademark was applied to goods in their business since October 1926 with the trademark, “having been used in the business of the applicant’s predecessors and in the business of applicant, continuously since the following dates. The word Mercedes is since December 1900; the word Benz is since July 1896; the representation of a three-pointed star since 27 June 1909, the representation of a wreath of laurel since September, 1909.” In their U.S. trademark application, Daimler-Benz stated that their trademark was registered in Germany on 28 August 1928 with an application date of 21 August 1926.
U.S. trademark registration was granted on 28 July 1931. Its current status is registered and renewed with the latest owner listed as Daimler AG of Stuttgart, Germany. Mercedes-Benz is currently owned by Daimler AG in Germany.
Mercedes-Benz has a full range of passenger, light commercial and heavy commercial equipment. Production is on a global basis. The Smartmarque of city cars has also been part of the Mercedes-Benz Group since 1994.
There are different models Mercedes-Benz cars these are the A-Class - mid-sized MPV,B-Class - sports tourer/hatchback, C-Class - sedan (saloon), sports coupé (CLC), and estate, CL-Class - coupé, CLS-Class - 4 door coupe, E-Class - sedan (saloon), coupé, convertible, and estate; G-Class - 4WD cross-country vehicle, GL-Class - SUV, GLK-Class - SUV, M-Class - SUV, R-Class - crossover minivan, S-Class - sedan (saloon), SL-Class - roadster, SLK-Class - roadster and the SLS - hardtop supercar.
Trucks are also available. Mercedes-Benz is one of the world’s largest manufacturers of trucks
Mercedes-Benz also produces buses, mainly for Europe and Asia. Mercedes-Benz produces a range of vans. The first factory to be built outside Germany after WWII was in Argentina. It originally built trucks, many of which were modified independently to buses, popularly named Colectivo. Today, it builds buses, trucks and the Sprinter van.
Image credit: www.wta2008.org/59-mercedes-benz
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